Movement of the year.

One thing I want to instill in my boys is a very easy concept. One that we should all be practicing. I see so much hatred in the world today and how horrible people can be to each other. Then I see the children. I see how different our children are in our society today than even from 20 years ago. I want my boys to be thinkers, educators, and most importantly I want them to be kind. To love for what is inside and not the exterior. To help when they can and lift up rather than put down. This brand represents our movement of the year. We are going to be kind.


The Be Kind Movement was started by a group of guys that have been friends for over 20 years. Most of them are dads (or soon to be). There are six children among them and one more on the way in January. Something they often discussed is the upbringing of their kids. They are tired of seeing endless stories in the news of people being so hurtful to others. They wanted to start an apparel company with a simple message: be kind. As their company grows so will their message. Being kind to someone is not difficult yet it can have life-lasting effects. This is the message they want to instill in their kids, simple, but something they never want them to forget. As part of their mission, they will be donating a portion of their profits to a charity called Family Fuel ( It is not their intent to gain popularity. Rather, they are simply doing their part to spread the message of kindness.

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We love their shirt and of course the message that they are trying to instill in our youth of today. Check out all their amazing shirts at their Etsy. Also visit them for  IG @bekindmovement. This company is doing a great thing and I am so happy to support them in their mission to spread kindness.

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Thank you Danny and all the men of the Be Kind Movement for taking a stand for the children of this generation and being the an amazing role model.

-Elexis ❤

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